QVC Welcome Pack

Brief: Produce QVC’s welcome emailer and welcome booklet that must engage new customers in a relationship with QVC. The campaign must have it’s own look and feel yet still be within brand guidelines.

Solution: I introduced a warm, conversational tone through copy and combined this with a soft colour palette and lifestyle photography. My focus was to create a connection with the customer with the aim of being light-hearted and friendly. I designed a series of emailers and a concertina welcome booklet. My concept was chosen by QVC to become the new look of their Customer Journey campaign.